Liquid Amber Tattoo & Art Collective is Vancouver's first female-owned and operated tattoo shop, situated in the historic Gastown district. It was founded in 2001 with a passion to contribute to the growing presence of females in the tattoo industry.
In recent years, Liquid Amber recognized the need to shift their direction to attract recurring clientele seeking larger artwork pieces. We assisted in their rebranding and repositioning efforts to establish their business as an exclusive, longstanding tattoo and art collective studio targeting a higher-end market. This transformation created an atmosphere that is community-oriented, inclusive, and appealing to their desired target audience.
Project Scope
Market Research
Logo Design
Brand Identity
Branded Environment
Digital Content
Credits
Designer / Andrew Scherle
Photographer / Jessie Robertsen
Signage Fabricators / TDH Signs
Luvia Petersen
Liquid Amber Tattoo & Art Collective
Working with Andrew was an absolute pleasure! He took meticulous steps to understand our business so that he could offer us a brand that really represented us. Business decisions are more streamlined now that we have a core branding identity. Since the rebrand, our business has grown exponentially. I'm certain we could not have achieved this much success without Andrews help!