Liquid Amber Tattoo& Art Collective is Vancouver’s first female owned and operated tattoo shop located in historic Gastown. It began as a passion to contribute to the rise of females in the tattoo industry.

In recent years Liquid Amber recognized a need to shift there direction to attract reoccurring clientele willing to have larger artwork done. We helped rebrand and position their business to be recognized as an exclusive long standing tattoo and art collective studio targeting a higher-end market. While creating an atmosphere that is community minded, inclusive, and attractive to their desired target market.

business cards

Their logo was embossed into the business cards, making it visible on the front and back, as well as adding an interesting dimensional element. This technique was specifically chosen to produce a high-end, tactile finish.

artist contributions

Custom illustrative artwork was commissioned by each tattoo artist to represent their unique style. These were used to create personalized collateral that related to each individual artist. In addition, we art directed a refreshed photography style for each artist to feature them on print and digital platforms.

aftercare cards

Liquid Amber needed a re-design on their aftercare cards  to be clear and concise. We used visual icons to help identify key steps listed in the card instructions.

closing remarks

The final result created a unconventional look for a modern day tattoo shop targeting to a creative and professional female market. Each element, ranging from print digital & signage, compliments each other by portraying a high-quality and clean aesthetic that represents the values of Liquid Amber Tattoo & Art Collective.