business cards
Their logo was embossed into the business cards, making it visible on the front and back, as well as adding an interesting dimensional element. This technique was specifically chosen to produce a high-end, tactile finish.
artist contributions
Custom illustrative artwork was commissioned by each tattoo artist to represent their unique style. These were used to create personalized collateral that related to each individual artist. In addition, we art directed a refreshed photography style for each artist to feature them on print and digital platforms.
aftercare cards
Liquid Amber needed a re-design on their aftercare cards to be clear and concise. We used visual icons to help identify key steps listed in the card instructions.
closing remarks
The final result created a unconventional look for a modern day tattoo shop targeting to a creative and professional female market. Each element, ranging from print digital & signage, compliments each other by portraying a high-quality and clean aesthetic that represents the values of Liquid Amber Tattoo & Art Collective.
